10 Best Digital Marketing Strategies Startups Should Know

Having a great-unique idea, team, and funds are not enough to grow your startup. Startup marketing is a completely different science. Not all the digital marketing strategies are the same and give you the same profit.

Do you have an idea and are launching your startup? But do you know that 90% of Indian Startups fail in the first few years and shut down within 5 years? If you are thinking that they shut down due to the lack of new ideas or lack of funds, then you are wrong.

Many well-funded startups with unique ideas have failed in the past, due to the lack of innovation, creativity, and experience. AskMe.com, Auto Raja, Cab Auto, FrankleMe are examples of this.

Having a great-unique idea, team, and funds are not enough to grow your startup and make it stable and profitable. You need to get more customers, sales, and profits to grow it, which can be possible with Startup marketing!

Startup marketing is a completely different science. You need to choose and combine the right marketing channels and come up with an unbeatable strategy. Same old traditional marketing strategies don’t work well every time.

Today is the time of smartphones and the internet. According to the recent reports, There are 374 Mn smartphone users are in India and 270 Mn people are using the internet in India. Marketing has also changed over time. Many businesses (corporates to startups) are focusing on Digital Marketing and are growing their businesses and customer base.

There are many digital marketing channels which you can use for your startup. But not all the digital marketing strategies are the same and give you the same profit. Some digital marketing strategies give you amazing results while others don’t.

That’s why you should choose the right digital marketing strategies for your startup to get maximum output. Which strategy works well for your startup depends upon your niche, target audience, and many other factors.

But in this guide, I will share ten digital marketing strategies which you can use to grow your startup. You will have a clear idea about digital marketing strategies to boost your startup growth.

Social Media Marketing

Social Media Marketing is one of the best ways to get exposure and customers for your startup. It is one of the best low-cost marketing techniques to use for your business.

Social Media Marketing has the power to turn your startup into a profitable brand but you must know how to use it for your business.

There are many social media platforms but you need to choose the right platforms for your startup marketing. Here are some popular platforms to use:

  • Facebook – Facebook is the most popular social media platform with more than 2 billion users. You can use Facebook for almost any niche or to promote any type of product. It is the cheapest social media platform to promote your business. But the actual cost depends upon some factors such as targeted country, niche, ad type etc. But it costs me almost 4 INR to reach 1000 people and avg. CPC of 1.4 INR for our clients’ campaigns.
  • Twitter – Twitter can also help you grow your startup. It is the best platform for B2B businesses but can also work for B2C businesses. However, it is more expensive than Facebook. But it allows you to run different types of ads for various objectives.
  • Instagram – Instagram is the best platform if you have fashion, health, beauty, fitness, modelling, and photography related business. It can work for any other niche business too but Instagram can be the best choice for those niches.
  • LinkedIn: LinkedIn is a platform for professionals. That’s why it is best for b2b businesses. If you have launched a b2b startup business then you should try LinkedIn.
  • Snapchat: Snapchat is the best platform if you want to target youth or are working in fashion, beauty, or health related niche.

Pro Tip: You should give a try to some platforms to see which works best for you, before choosing anyone. To get a better idea about a platform, you can read their case studies and stats which they have published on their sites.

Best Practices To Get Success With Social Media Marketing

  • Complete your social profiles and pages with complete info, logos and images.
  • Publish useful content regularly and engage your audience with polls, Q&A, etc.
  • Join your niche related groups to reach more people organically.
  • Choose the right audience to target
  • Offer free eBooks, trials, reports, demos, etc. to collect their emails and build email list.
  • Be responsive and reply to every message and comment.
  • Use pixels to retarget interested people and convert them into your customers.

Every business is unique and different, even if they are creating the same products. That’s why there is no guarantee that you will get the same success as another company is getting on a social media channel.

You need to develop a social media strategy to get success with social media marketing. An expert social media marketing company can help you to develop a strong social media strategy for your startup and optimize your campaigns.


Email Marketing

Email Marketing is one of the most important and cost-effective techniques to grow startups. According to a study, email marketing delivers the highest ROI (Return-On-Investment) which is approximately 40x. It means you will get $40 return for every $1 investment. But if you are ignoring email marketing this means you are missing your customers.

Many startups are not focusing on email marketing. But email marketing is one of the few marketing techniques which you can start before the launch of your actual product or company.

Here are some email marketing ideas for your startup:

  • If you have not launched your startup (or product) yet then you can use coming soon or launching soon template on your site and collect emails of interested users to notify them when you launch.
  • Offer beta testing for your products or tools and build your email list.
  • Offer free trial, demo, reports, pdfs, or ebooks to build your email list.

Best Practices To Get Success With Email Marketing

  • Use catchy, attractive and engaging email titles to increase your email open rate.
  • Write your email in simple language and keep it short.
  • Break content into small paragraphs and use subheadings and bullets to make it readable.
  • Explain the benefits of what you’re offering. And tell them how it can help them. Don’t try to sell them directly.
  • Create funnels to get more conversions.
  • Keep your email subscribers engaged by sharing useful content with them on mail. But don’t send too many emails. 2-3 emails are enough in a week.

Search Engine Marketing

SEM (Search Engine Marketing) is one of the best digital marketing strategies to get instant results for your startup. You can advertise on search engines for your startup and can get more exposure and sales.

Here is how you can show your ads on search engines like Google:

Major benefits of using Search Engine Marketing:

  • You can get instant results.
  • You can easily reach to your target audience.
  • High ROI; if someone clicks on your ad only then you will have to pay.
  • You can start with small budget too like $10/day and can stop anytime.
  • You will have complete data and insights to improve your SEM campaigns and other marketing strategies.

Best Practices To Get Success With SEM

  • Create a high-quality landing page with clear call-to-actions
  • Choose the right keywords to target
  • Set a bid cap and budget limit to avoid overcharging.
  • Use Google Pixel for re-targeting

SEM campaigns can exhaust your budget rapidly. To run successful SEM campaigns, you need some expertise & experience to get maximum results out of it for your startup.

Search Engine Optimization

SEO (Search Engine Optimization) is one of the most cost-effective channels that deliver higher ROI than other marketing methods.

Every startup should focus on SEO. It is the process of getting organic traffic from search engines without any added cost. So with SEO, you can continually acquire new customers for your startup, without any cost. You can start a blog, optimise your services pages, homepage, and landing pages to get organic traffic from search engines.

Benefits Of Using SEO For Your Startup

  • Cost effective but higher ROI
  • Long lasting results
  • Increase your reach organically
  • Get trust and authority automatically
  • Become a reputable brand

SEO is a challenging game. It requires skills and experience to get results. For this, you can hire an expert SEO Company to help you.


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